Map My Beauty
Map My Beauty (MMB) had their pilot product with the Sephora Pocket Contour. The reviews for and interest in Sephora Pocket Contour were magnificent. Users adored this cutting-edge beauty shopping experience; MMB wanted to continue the trend and enter the beauty market by providing a cutting-edge digital beauty channel. The goal was to bring a custom beauty counter experience to users through the mobile app.
My Role
UI/UX Designer Intern
• Led on providing wireframes and prototypes
• Conducted field study and usability testing
• Worked closely with developers to build the product
April 2015 - August 2015
The Problems
MMB was striving to break through the limits of serving one beauty brand by creating a multi-brand platform. MMB wanted to grow into a platform that all brands could utilize for its facial recognition technology and ability to provide the most personalized, engaging, and inspiring shopping experience to customers. The biggest challenge was to integrate the existing Sephora Pocket Contour App and optimize the experience, thus turning it into a beauty shopping platform.
User Research & Brainstorming
User Flow
Prototype & User Testing
I did 10 user testing by observing users playing with the prototype I created on InVision.
We obtained value insights from the usability testing, including opener screens, tutorial steps, shopping experience.
The Solutions
Per the feedback, the previous user flow didn’t have clear instructions. We put a lot of emphasis on clearly laying out the steps and having users go through the tutorial steps when they first installed the app. I completed the whole user flow and refined all the unclear and missing elements. After that, I assisted and collaborated with the developer to launch the app.
Reflections
I finished my internship in August 2015. During this internship, I was heavily involved with app design and marketing strategy. I worked on the design include creating prototypes, wireframes, and user flow. I left the team while they were in the stage of onboarding cosmetic brands.
The idea was cutting-edge at the time. People loved the idea of using facial recognition technology to teach customers how to use the products and then selling the products after the avant-garde digital shopping experience.
Map My beauty launched the app in April 2016.